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Taking the Headache out of fundraising


Taking the headache out of fundraising Part 1: Email

At Fundreasy, we understand that traditional fundraising takes a ton of time and effort. Lets face it, we’re all busy these days, and finding the time to fundraise can be difficult. As parents and mentors there are tons of activities competing for our time, and having to stop and donate your weekend to raise a small amount of money just isn’t appealing. If you’re like most people you probably end up buying whatever cookie, popcorn, or knick-nack that your kids are selling, and end up personally funding their activities yourself. I know when I see the check box on that school form to pay “X” instead of having to do a bake sale I jump at the chance.

So the beauty of fundraising through fundreasy.com is that it only takes a few minutes to reach out to your entire network, but where do you start? There are three primary ways to reach out to your network of friends, family, and acquaintances; through email, social media sharing, and directed text messaging and calling. In this 3 part blog we’ll go over the basics and help you get on your way to raising money for your cause in no time. In this post we’ll give you some tips on writing effective fundraising emails.

The 5 Elements of Effective Fundraising emails

  1. Writing a good subject line
  2. The importance of using BCC instead of CC
  3. Make it personal
  4. Refer them to your fundraiser page
  5. Sending the follow-up “Thank You” email

Getting Started

You may be feeling a bit apprehensive about asking friends and family for a donation. Don’t worry, you’re not alone, asking for a donation can seem stressful at first. It’s important to remember that many people simply don’t donate because they are never asked according to a study in Science of Philanthropy Initiative. So the hardest part is to sit down at the computer and open your email. Once you’ve coquered that follow these simple steps and you’ll be a pro in no time.

 

1. Writing a good subject line

An effective subject line speaks volumes about the importance of your email. It’s important to keep it short, but don’t remember to tell them what your message will be about. This is important for two reasons. A good email subject line will help non-donors avoid the message if they are not interested, and encourage those who do want to donate to find out more. Feel free to be clever, as long as you keep it short. You have the body of the email to give them the details.

2. Use BCC instead of CC or “To:” for your contacts

One of the greatest things about fundraising emails is that you don’t have to spend hours doing it. You can write a nice email asking for donations and then send it out to as many of your contacts as you want. How about that for being time-effective? An important detail when sending mutl-personal emails is the use of BCC vs. CC. First off, some of you may be asking what in the world is BCC or CC. Well, BCC or blind carbon copy is used for lists of email addresses of recipients who you don’t want to publish the addresses of to everyone in the list. For example you may want to ask your boss to donate to your child’s fundraiser, but maybe you don’t want to give out his personal email to everyone else you want to talk to. In this situation it is preferable to CC, or carbon copy, because this method does not hide their emails. When it comes to fundraising your email list will likely be fairly diverse, and in order to safeguard your recipient’s private information it’s just a good habit to use the BCC option.

3. Make your request personal

The most important thing about how you write the body of your email is to just be yourself, be sincere, and people will respond to you the same way. At Fundeasy we encourage our fundraisers to just speak from the heart and tell others about their need for funds. Remember that these are people who already know you, and they’re likely to understand that your request is important enough for you to want to share it with them. Another important thing you can do is make sure to tell them where the donation is going. Ex. Johnny’s soccer team is raising money for new jerseys, and we would appreciate any donations. Offer to have them call you or text you if they want to know more about your fundraiser. After all that kind of interest often leads to donations.

4. Refer them directly to your Fundreasy fundraiser page

I know this may seem obvious, but one of the most common mistakes people make when writing fundraising emails is forgetting to tell the recipient what they need to do. The last thing you want is for an interested donor to be frustrated, because they can’t figure out where to go to support you. Instead of spelling out every last detail of the fundraiser in your email, refer them directly to fundreasy.com. They will reach your web page to get lots more info about the organization and its fundraising goals. From their fundreasy.com page, there is a direct “Donate Now” link to order a Fundreasy Discount Pack which gives you a $15 donation.

5. The “Thank You” follow-up email

An easily overlooked part of asking for donations over email is to follow up and thank anyone who tells you they supported your campaign. We automatically send out a personal message at the end of your fundraiser to all the individual donors, but if you know someone donated because of your email, it’s important to send them a quick note to give them a special thanks. After all, you never know, you may just need their next year during your fundraiser.

To sum it all up:

Fundreasy can help take the headache out of fundraising. With your personal touch your fundraising emails will be noticed, opened and answered quickly. Let your subject headline be the mission statement of your email. This is the cause, the goal and the benefits of the fundraiser. The body of your letter should tell them about what you’re raising money for, and link them to your fundreasy.com web page. If all goes well, your email letter may have done its work from here on and your fundreasy.com page will take over the process. Here your donor can click to donate, instantly adding to your coffers. Your donor benefits from the convenience online donating and from the Fund-r-easy Discount Pack chocked full of a year worth of local savings.
It really is a simple as that, but. Watch for our next blog post for tips on sharing your cause on social media. Stay tuned!

 

 

 

-Team Fundreasy